Insights

Every Hotel Sits on a Shelf, but Few Choose How It's Packaged

Whether we like to say it out loud or not, your hotel is sitting on a shelf. The OTA is the closest metaphor, but the shelf analogy goes far beyond it.

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Your Hotel Is Paying for Shortcuts You Forgot You Took

Hoteliers should think about speed and quality more diligently...

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If your hotel is all-in on the AI hype, you're in for a rude awakening

What a peacock's tail, Gucci's backlash, and 1 Place Vendôme teach hoteliers about AI shortcuts

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Planting 2,000 Trees in Portugal with Hotels for Trees

We're proud to share that in 2023, we partnered with Hotels for Trees to plant 2,000 trees in Portugal's Serra da Estrela Natural Park.

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Hospitality Brand Design Debt

“Design debt is all the good design concepts of solutions that you skipped in order to reach short-term goals. It’s all the corners you cut ...

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What are Your Guests Really Buying?

Your guests aren’t buying rooms, amenities, and the ‘lowest price’.

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Connecting to your Guest's Emotions as a Hotel

Have you thought about what feeling you want to foster during their hotel search?

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The Mini Hotelier

Did you know you have a mini-hotelier on your staff?

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Hotel Branding vs Hotel Marketing

Are you burning your money?

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It's More Than Just Your Hotel Website

Dig a little deeper...

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A Hotel Language Cheat Codes

Are you destroying brand image through your communication?

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How Hotel Websites Influence Booking Opportunities

There's nuance to guest booking behavior

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Are Your Hotel Brand & Website Trustworthy?

If you hesitated, continue reading

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How to Surprise Your Guests (the Wrong Way)

You might be exceeding expectations, for the wrong reason

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Hoteliers, is Your House Broken?

Let's have a look inside

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A Letter to Hoteliers Focusing on Tech

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Darwin's Warning to Hoteliers

Does your hotel need to evolve?

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Download our Hotel Brand Imprint™ Framework

The free resource includes:

Our proprietary brand-audit tool for hotels
In-depth 55+ page document
Comprehensive video walkthrough

Download our Hotel Brand Imprint™ Framework

The free resource includes:

Our proprietary brand-audit tool for hotels
In-depth 55+ page document
Comprehensive video walkthrough

Download our Hotel Brand Imprint™ Framework

The free resource includes:

Our proprietary brand-audit tool for hotels
In-depth 55+ page document
Comprehensive video walkthrough