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O's Focacceria

O's Focacceria is an Italian-inspired concept in Beirut's bustling Mar Mikhael neighbourhood.


With a tight timeline and specific requirements considering Lebanon's chaotic material sourcing - O's Focacceria (O's Food Concepts) approached us to position the brand uniquely in the market. While there are many Italian inspired concepts in the capital's market, most go for a traditional look and feel with motifs that have become overused and redundant. We decided to go in another direction.

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O's Focacceria breaks the mold of the standard brand direction for an Italian food concept - with big, bold, modern typography and a distinct color scheme that speaks to freshness and simplicity.

The brand identity throws away the traditional motifs of illustrated food items and hand sketched aesthetic for a unique visual style that allows the food (and interior) do the talking.

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Our involvement included the development of a micro-identity, with deliverables such as wayfinding / signage, uniforms, coasters, and menu design.

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After reviewing the full brief, Studio Circa presented logo options and from the first round we got great results and continued to the final direction and identity. Packaging, uniforms, menu design and restaurant collaterals in addition to signage were delivered within our tight timeline.

Marwa Majzoub, Owner

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