Our identity for Bar Limone captures the essence of Italian aperitivo culture while creating an intriguing contrast within the prestigious Royal Mount development. Drawing inspiration from vintage signage and classic cocktail advertisements, we developed a visual language that evokes nostalgia while remaining distinctly contemporary. The creative direction, menus and environmental graphics create a balanced tension between the carefree "dolce vita" ethos and a more sophisticated, enigmatic on-site atmosphere. Storytelling extends beyond visual aesthetics through the menu, where each signature cocktail is paired with an original fictional narrative inspired by Italian heritage and culture. This immersive approach transforms the simple act of ordering a drink into a transportive experience, inviting guests to discover both unexpected flavor combinations and captivating tales. The unified approach balances light-hearted Italian charm with mysterious, moody interiors—creating a distinctive destination that stands apart in Montreal's competitive cocktail landscape.