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Marin (Kimpton/IHG)
Marin (Kimpton/IHG)
Marin (Kimpton/IHG)



Client
Client
Marin (Kimpton/IHG)
Service
Service
Brand Strategy, Identity Design
Brand Strategy, Identity Design
,
,
Category
Category
Restaurants, Hotels
Restaurants, Hotels
,
,
Location
Location
Seattle, Washington
Seattle, Washington
,
,
Year
Year
2025
2025
About
About
Marin brings elevated coastal dining to Kimpton Monaco Seattle — celebrating the Pacific Northwest while drawing inspiration from coastal traditions around the world. We took this concept from naming to full realization, starting with concept development and narrative. We built a complete identity that captures Seattle's unique position between land and sea. The comprehensive project included business cards, coasters, stickers, in-room dining assets, menus for all dayparts, and a distinctive interactive web page. Our custom illustrative logos feature the tern—a bird species native to the region—as the central brand element chosen to represent the restaurant's connection to both local waters and distant shores.
Marin brings elevated coastal dining to Kimpton Monaco Seattle — celebrating the Pacific Northwest while drawing inspiration from coastal traditions around the world. We took this concept from naming to full realization, starting with concept development and narrative. We built a complete identity that captures Seattle's unique position between land and sea. The comprehensive project included business cards, coasters, stickers, in-room dining assets, menus for all dayparts, and a distinctive interactive web page. Our custom illustrative logos feature the tern—a bird species native to the region—as the central brand element chosen to represent the restaurant's connection to both local waters and distant shores.



















































Credits
Spark3 Hospitality
F&B Operations
More works

Download our Hotel Brand Imprint™ Framework
The free resource includes:
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In-depth 55+ page document
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Download our Hotel Brand Imprint™ Framework
The free resource includes:
Our proprietary brand-audit tool for hotels
In-depth 55+ page document
Comprehensive video walkthrough