Our comprehensive brand uplift for Aegean Bay Hotel (previously Pyli Bay) in Kos, Greece centered on developing a distinctive identity that reflects the property's location and positioning. Drawing inspiration from the surrounding landscape, we crafted a boho-inspired logo that references the iconic Antimachia windmill—a beloved local landmark that attracts tourists to the region. The thoughtfully designed circular mark serves a dual purpose: representing the physical windmill, as well as embodying a sense of community and connection that aligns with the property's positioning as an all-inclusive family resort. The identity system creates immediate recognition while establishing an authentic sense of place that resonates with guests seeking a genuine Greek island experience.