What began as Damas Restaurant's delivery concept has evolved into Folfol—a vibrant brand with its own distinct identity. Recognizing the potential to transform a temporary solution into a standalone culinary destination, we partnered with the team to create a comprehensive brand experience that captures the energy and authenticity of Syrian street food. Our strategic approach resulted in an intuitive and distinct brand system including color-coded packaging that serve both practical and aesthetic purposes, creating an effortless ordering experience while establishing a recognizable visual signature. This systematic thinking extends throughout every touchpoint—from environmental design to their website — immersing guests in the Folfol brand, building recognition and consistency in a competitive culinary landscape.