Perched 45 floors above Montreal in the iconic Place Ville Marie, Sora embodies a perfect fusion of Japanese precision and heritage. Our conceptualization began with the name itself—"Sora" meaning "sky" in Japanese—paired with the enchanting folklore of the rabbit on the moon, creating a narrative that unfolds throughout the entire guest experience. We developed a comprehensive brand identity that captures this ethereal concept through meticulous attention to detail: bespoke narrative illustrations on seasonal menus to limited-edition event / collab posters & social posts. Each element inspired in part by traditional Japanese woodcut aesthetics, while maintaining a contemporary sophistication that complements their masterfully crafted cocktails.