11

11

Salon Badin

Salon Badin

Salon Badin

Client

Client

Salon Badin

Service

Service

Brand Strategy, Identity Design

Brand Strategy, Identity Design

,

,

Category

Category

Bars

Bars

,

,

Location

Location

Montreal, Canada

Montreal, Canada

,

,

Year

Year

2023

2023

About

About

Our identity for Salon Badin embodies the contemplative spirit of this intimate cocktail destination nestled beneath Heni Restaurant. The name itself—derived from "Baadin" meaning "later" or "after" in Arabic—establishes a narrative of continuation, positioning the space as a natural extension of the upstairs dining experience. This concept permeates every aspect of the design, from the minimalist logo with its subtle clockface motif to the carefully curated materials that create a warm, inviting atmosphere for guests to linger well into the evening. The identity goes beyond visual elements to capture the venue's unique personality as a vinyl-only bar featuring live musical performances and DJ sets throughout the week. Our menu design showcases each artisanal cocktail through personal narratives inspired by the mixologists' life experiences, creating meaningful connections between guests and staff. This holistic approach to storytelling has helped establish Salon Badin as a distinctive presence in the cocktail scene, culminating with recognition in Canada's 50 Best Bars, and 2025 Top 10 Honorees for the prestigious Spirited Awards.

Our identity for Salon Badin embodies the contemplative spirit of this intimate cocktail destination nestled beneath Heni Restaurant. The name itself—derived from "Baadin" meaning "later" or "after" in Arabic—establishes a narrative of continuation, positioning the space as a natural extension of the upstairs dining experience. This concept permeates every aspect of the design, from the minimalist logo with its subtle clockface motif to the carefully curated materials that create a warm, inviting atmosphere for guests to linger well into the evening. The identity goes beyond visual elements to capture the venue's unique personality as a vinyl-only bar featuring live musical performances and DJ sets throughout the week. Our menu design showcases each artisanal cocktail through personal narratives inspired by the mixologists' life experiences, creating meaningful connections between guests and staff. This holistic approach to storytelling has helped establish Salon Badin as a distinctive presence in the cocktail scene, culminating with recognition in Canada's 50 Best Bars, and 2025 Top 10 Honorees for the prestigious Spirited Awards.

Credits

Soul Studio

Photo & Video

Scott Usheroff

Photo

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Download our Hotel Brand Imprint™ Framework

The free resource includes:

  • Our proprietary brand-audit tool for hotels

  • In-depth 55+ page document

  • Comprehensive video walkthrough

We won't share your data with any third party


You can easily unsubscribe anytime via the link provided in our emails