11
11
Salon Badin
Salon Badin
Salon Badin



Client
Client
Salon Badin
Service
Service
Brand Strategy, Identity Design
Brand Strategy, Identity Design
,
,
Category
Category
Bars
Bars
,
,
Location
Location
Montreal, Canada
Montreal, Canada
,
,
Year
Year
2023
2023
About
About
Our identity for Salon Badin embodies the contemplative spirit of this intimate cocktail destination nestled beneath Heni Restaurant. The name itself—derived from "Baadin" meaning "later" or "after" in Arabic—establishes a narrative of continuation, positioning the space as a natural extension of the upstairs dining experience. This concept permeates every aspect of the design, from the minimalist logo with its subtle clockface motif to the carefully curated materials that create a warm, inviting atmosphere for guests to linger well into the evening. The identity goes beyond visual elements to capture the venue's unique personality as a vinyl-only bar featuring live musical performances and DJ sets throughout the week. Our menu design showcases each artisanal cocktail through personal narratives inspired by the mixologists' life experiences, creating meaningful connections between guests and staff. This holistic approach to storytelling has helped establish Salon Badin as a distinctive presence in the cocktail scene, culminating with recognition in Canada's 50 Best Bars, and 2025 Top 10 Honorees for the prestigious Spirited Awards.
Our identity for Salon Badin embodies the contemplative spirit of this intimate cocktail destination nestled beneath Heni Restaurant. The name itself—derived from "Baadin" meaning "later" or "after" in Arabic—establishes a narrative of continuation, positioning the space as a natural extension of the upstairs dining experience. This concept permeates every aspect of the design, from the minimalist logo with its subtle clockface motif to the carefully curated materials that create a warm, inviting atmosphere for guests to linger well into the evening. The identity goes beyond visual elements to capture the venue's unique personality as a vinyl-only bar featuring live musical performances and DJ sets throughout the week. Our menu design showcases each artisanal cocktail through personal narratives inspired by the mixologists' life experiences, creating meaningful connections between guests and staff. This holistic approach to storytelling has helped establish Salon Badin as a distinctive presence in the cocktail scene, culminating with recognition in Canada's 50 Best Bars, and 2025 Top 10 Honorees for the prestigious Spirited Awards.







































Credits
Soul Studio
Photo & Video
Scott Usheroff
Photo

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Download our Hotel Brand Imprint™ Framework
The free resource includes:
Our proprietary brand-audit tool for hotels
In-depth 55+ page document
Comprehensive video walkthrough