Part of the Damas portfolio, Folfol is a delivery & takeout concept with a focus on elevated Syrian cuisine using the highest quality sourced ingredients.
- Brand, Print, Strategy, Web
We focused on creating this clear differentiation in the brand identity through an expressive color scheme inspired by Syria’s cultural aesthetic, whimsical typography and a set of enriching symbols derived through traditional tilework.
Although Folfol’s aesthetic codes are quite different to Damas, the co-branding was an important element of the process - as there was an express emphasis that the audience should understand the new concept was being brought to fruition by the same award-winning team at Damas. We integrated the Damas logo into a variety of lockups to ensure visibility at different customer touchpoints - utilizing the brand equity and loyalty the parent brand has garnered in over a decade of business.
Since its opening, Folfol has received raving reviews through Uber and Doordash (4.8/5 with over 1,000 individual reviews) and plans have been set into motion to expand into new locations, increasing the brand footprint across the island of Montreal and beyond.