After a successful startup phase where Bn established and expanded their presence in the Beirut cafe scene, they approached us for a full brand overhaul to realign their story, identity and core collaterals. With a distinctive bilingual logo that has garnered brand equity since their establishment, the question was posed to whether to stick with it or twist. Our recommendation was to stick, as this was really the only unique feature of their brand identity since inception, but it needed some love. We maintained the Arabic punctuation marks for continuity of brand equity and recognition, but chose a new typeface more representative of the brand, while creating cohesion with the alternating calligraphic line widths of the Arabic ’ن’. Our complete visual system for Bn Coffee Bar encompassed merch to menus to packaging - translating their small-batch approach into a bold visual language. Each touchpoint adds layers their story: hand-crafted typography flows across printed materials, retail pieces, and signage, while a distinct color system unifies their full range of offerings and menus.