Our comprehensive identity for Heni bridges SWANA (Southwest Asian and North African) culinary traditions with Quebec's seasonal and local produce. Inspired by pre-Islamic and Persian wine poetry, vintage cartography, and the movement of food culture throughout the region, we developed a strategic direction and visual language that tells a story of cultural exchange and culinary innovation. Beyond creating a distinctive brand identity, our work encompassed custom-manufactured menus, environmental signage, and special event collaboration posters—each element designed to enhance the dining experience while reinforcing Heni's unique positioning. This thoughtfully crafted brand system continues to evolve alongside their growing acclaim, supporting their journey as they receive prestigious recognition from Air Canada's Top 100 and Condé Nast (2024), and Canada’s Top 100 Restaurants (2025).